Tag Archives: sponsorship agreement

Strange Brew: Judge Denies NHL’s “Monster” Sponsorship Deal

Posted on June 20, 2011 by mjhamilt

*Cross-posted on The Sports and Entertainment Law Blog. Two weeks ago, Justice Frank Newbould of the Ontario Superior Court (Canada) tossed out the National Hockey League’s $375 million North America sponsorship agreement with Molson-Coors Brewing Company. The exclusive seven-year beer … Continue reading →

Posted in Sports | Tagged Atlanta Thrashers, Boston Bruins, Damien Cox, Justice Frank Newbould, Labatt Brewing Company, Molson-Coors Brewing Company, monster deal, National Hockey League, NHL, Ontario Superior Court, sponsorship agreement, Stanley Cup Finals, thestar.com, Vancouver Canucks, Winnipeg

Tag Archives: sponsorship agreement

Strange Brew: Judge Denies NHL’s “Monster” Sponsorship Deal

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